Advertise with Laine
Reach the World’s Most Dedicated Knitters & Crocheters
For ten years, Laine has set the standard for premium craft publishing. Our magazines are known for timeless aesthetics, high editorial quality and a deeply engaged global readership.
Advertising with Laine means placing your brand inside beautifully curated publications that makers collect, keep and return to — again and again.
Why Advertise with Laine?
Global Reach
- 50,000 annual print run (Laine Magazine)
- 2,400+ stockists worldwide (LYS & major newsstands)
- 180K+ Instagram followers
- Weekly newsletter: approx. 100,000 subscribers, 60% open rate
Premium Brand Environment
- 148–170+ pages per issue
- Offset printed, high-quality production
- Timeless, Nordic-inspired aesthetic
- Loyal, purchase-driven audience
Print ad sizes (width x height)
- ¼ page 88 × 119 mm
- ½ page 180 × 119 mm or 88 × 247 mm
- ¹⁄₁ page 215 × 275 mm + bleed 3 mm
- ²⁄₁ page 430 × 275 mm + bleed 3 mm
- Inner cover 215 × 275 mm + bleed 3 mm
Technical Specifications
- Press-quality PDF
- CMYK, resolution 300 dpi
- 3 mm bleed for full pages
- Double page spreads delivered as two separate PDFs
Our Magazines
Laine Magazine (Quarterly)
Our flagship international knitting magazine now features 14–16 knitwear patterns per issue, interviews and inspiring stories.
2026-2027 Issues
- Issue 29 – May 2026
Issue 30 – August 2026
Issue 31 – November 2026
Issue 32 – March 2027
2026 Print Ad Rates
- ¼ page — €800
- ½ page — €1,200
- Full page — €1,600
- Double spread — €2,700
- Inside cover — €1,750
Book all four issues and receive 10% off.
10-Year Anniversary Special
Release: End of July 2026
A special issue celebrating ten years of Laine.
- Same format and premium production as Laine Magazine
- Includes more patterns than a regular issue
- Collector’s edition
- Expected to be one of our biggest successes to date
- Strong anniversary marketing campaign
Print Ad Rates
- ¼ page — €800
- ½ page — €1,200
- Full page — €1,600
- Double spread — €2,700
- Inside cover — €1,750
10% off when booked before 1.4.2026.
Reservation deadline: June 1st
Artwork deadline: June 8th
This is a rare opportunity to be part of a milestone issue with exceptional visibility and long shelf life.
Nordic Knits 2
Release: October 2026
Following the success of Nordic Knits, this one-off special celebrates Nordic knitting traditions, aesthetics and heritage.
- 15-18 knitwear patterns
- Strong Nordic design focus
- International audience
Distributed globally through yarn shops and newsstands.
Print Ad Rates
- ¼ page — €800
- ½ page — €1,200
- Full page — €1,600
- Double spread — €2,700
- Inside cover — €1,750
Early Bird Discount: 10% off when booked before 1.7.2026
Reservation deadline: August 21st
Artwork deadline: August 28th
Digital Newsletter Advertising
Reach approximately 100,000 highly engaged subscribers weekly.
Banner size: 970 × 250 px
- 1 newsletter — €300
- 2 newsletters — €500
- 3 newsletters — €750
Book Your Spot Now
Position your brand within the most respected independent craft publications in the world. Secure your placement early — premium positions sell out quickly. Reserve your ad spot by filling our reservation form below!
Questions?
Feel free to contact us at office@lainepublishing.com.