Advertise with Laine

Reach the World’s Most Dedicated Knitters & Crocheters

For ten years, Laine has set the standard for premium craft publishing. Our magazines are known for timeless aesthetics, high editorial quality and a deeply engaged global readership.

Advertising with Laine means placing your brand inside beautifully curated publications that makers collect, keep and return to — again and again.


Why Advertise with Laine?

Global Reach

  • 50,000 annual print run (Laine Magazine)
  • 2,400+ stockists worldwide (LYS & major newsstands)
  • 180K+ Instagram followers
  • Weekly newsletter: approx. 100,000 subscribers, 60% open rate

Premium Brand Environment

  • 148–170+ pages per issue
  • Offset printed, high-quality production
  • Timeless, Nordic-inspired aesthetic
  • Loyal, purchase-driven audience

Print ad sizes (width x height)

  • ¼ page 88 × 119 mm
  • ½ page 180 × 119 mm or 88 × 247 mm
  • ¹⁄₁ page 215 × 275 mm + bleed 3 mm
  • ²⁄₁ page 430 × 275 mm + bleed 3 mm
  • Inner cover 215 × 275 mm + bleed 3 mm

Technical Specifications

  • Press-quality PDF
  • CMYK, resolution 300 dpi
  • 3 mm bleed for full pages
  • Double page spreads delivered as two separate PDFs

Our Magazines

Laine Magazine (Quarterly)

Our flagship international knitting magazine now features 14–16 knitwear patterns per issue, interviews and inspiring stories.

2026-2027 Issues

  • Issue 29 – May 2026
    Issue 30 – August 2026
    Issue 31 – November 2026
    Issue 32 – March 2027

2026 Print Ad Rates

  • ¼ page — €800
  • ½ page — €1,200
  • Full page — €1,600
  • Double spread — €2,700
  • Inside cover — €1,750

Book all four issues and receive 10% off.

Reserve your ad spot!

Digital Newsletter Advertising

Reach approximately 100,000 highly engaged subscribers weekly.

Banner size: 970 × 250 px

  • 1 newsletter — €300
  • 2 newsletters — €500
  • 3 newsletters — €750

Reserve your ad spot!

Book Your Spot Now

Position your brand within the most respected independent craft publications in the world. Secure your placement early — premium positions sell out quickly. Reserve your ad spot by filling our reservation form below!

Reserve your ad spot!

Questions? 

Feel free to contact us at office@lainepublishing.com.