Become a Laine Stockist

Are you looking to bring beautifully crafted knitting and crochet publications to your customers? We would love to welcome you to the Laine family.

Join Our Global Network of Stockists

Laine Publishing is an internationally recognised publisher of high-quality knitting and craft books and magazines, including the quarterly Laine Magazine (print run 50,000; distributed to over 2,400 stockists worldwide ) and special editions such as Let’s Crochet! . We are continuously growing our global retail network and are actively looking for inspiring yarn shops, bookstores and lifestyle retailers to partner with us.

Wherever you are in the world — we ship globally.

Simple & Flexible Wholesale Ordering

Ordering from us is easy and convenient through our dedicated online wholesale store.

  • Create your wholesale account
  • We review and approve your application
  • Once approved, you can browse the full catalogue and place your first order

After signing in, you’ll gain access to:

  • Full stockist pricing and terms
  • Real-time availability
  • Upcoming releases
  • Campaign and preorder information

All stockist information is available exclusively inside your account, making it easy to manage everything in one place.

Designed to Support Your Sales

As a Laine retail partner, you benefit from:

  • Competitive wholesale pricing
  • Special offers and campaign opportunities
  • A comprehensive, easy-to-use image bank
  • Access to publication covers, spreads, lifestyle photography and videos when presales starts
  • Ready-to-use content for your webshop, sales platforms and social media

We want to make it effortless for you to market and sell Laine in your store.

Let’s Grow Together

Laine is more than a magazine — it is a global community of passionate makers. By carrying Laine publications and products, you bring timeless design, strong visual storytelling and carefully curated craftsmanship to your customers.

We are excited to grow our international stockist network and would be delighted to collaborate with you.

Create your wholesale account today and become part of the Laine community.

For any questions, feel free to contact us at office@lainepublishing.com.