Advertise with Laine
Reach the World’s Most Dedicated Knitters & Crocheters
For ten years, Laine has set the standard for premium craft publishing. Our magazines are known for timeless aesthetics, high editorial quality and a deeply engaged global readership.
Advertising with Laine means placing your brand inside beautifully curated publications that makers collect, keep and return to — again and again.
Why Advertise with Laine?
Global Reach
- 50,000 annual print run (Laine Magazine)
- 2,400+ stockists worldwide (LYS & major newsstands)
- 180K+ Instagram followers
- Weekly newsletter: approx. 100,000 subscribers, 60% open rate
Premium Brand Environment
- 150–170+ pages per issue
- Offset printed, high-quality production
- Timeless, Nordic-inspired aesthetic
- Loyal, purchase-driven audience
Professional Support
- We offer ad production services if needed, ensuring your brand looks its best in our publications.
Our Magazines
Laine Magazine has been published since 2016. It includes patterns from leading knitwear designers, insightful, long-format stories from the world of wool, interviews, seasonal recipes and strong, visual storytelling.
Print ad sizes
- ¼ page 88 × 119 mm
- ½ page 180 × 119 mm or 88 × 247 mm
- ¹⁄₁ page 215 × 275 mm + bleed 3 mm
- ²⁄₁ page 430 × 275 mm + bleed 3 mm
- Inner cover 215 × 275 mm + bleed 3 mm
Technical Specifications
- Press-quality PDF
- CMYK, 300 dpi
- 3 mm bleed for full pages
- Double spreads delivered as two separate PDFs
Laine Magazine (Quarterly)
Our flagship international knitting magazine now features 14–16 knitwear patterns per issue, interviews and inspiring stories.
2026-2027 Issues
- Issue 29 – May 2026
- Issue 30 – August 2026
- Issue 31 – November 2026
- Issue 32 – March 2027
2026 Print Ad Rates
- ¼ page — €800
- ½ page — €1,200
- Full page — €1,600
- Double spread — €2,700
- Inside cover — €1,750
Book all four issues and receive 10% off.
10-Year Anniversary Special
Release: End of July 2026
Celebrating ten years of Laine, this issue brings together the most iconic and beloved designs from the past decade.
- Same format and premium production as Laine Magazine
- Collector’s edition
- Expected to be one of our biggest successes to date
- Strong anniversary marketing campaign
Print Ad Rates
- ¼ page — €800
- ½ page — €1,200
- Full page — €1,600
- Double spread — €2,700
- Inside cover — €1,750
15% off when booked before 1.4.2026.
This is a rare opportunity to be part of a milestone issue with exceptional visibility and long shelf life.
Nordic Knits 2
Release: October 2026
Following the success of Nordic Knits, this one-off special celebrates Nordic knitting traditions, aesthetics and heritage.
- 164+ pages
- 15-18 knitwear patterns
- Strong Nordic design focus
- International audience
Distributed globally through yarn shops and newsstands.
Print Ad Rates
- ¼ page — €800
- ½ page — €1,200
- Full page — €1,600
- Double spread — €2,700
- Inside cover — €1,750
Early Bird Discount: 15% off when booked before 1.7.2026
Digital Advertising
Newsletter Advertising
Reach approximately 100,000 highly engaged subscribers weekly.
Banner size: 970 × 250 px
- 1 newsletter — €300
- 2 newsletters — €500
- 3 newsletters — €750
Ad Production Services
Professional ad layout available:
- €120/hour (includes one revision round)
- Additional revisions: €100/hour
Technical Specifications
- Press-quality PDF
- CMYK, 300 dpi
- 3 mm bleed for full pages
- Double spreads delivered as two separate PDFs
VAT applies where applicable.
Book Your Spot Now
Position your brand within the most respected independent craft publications in the world. Secure your placement early — premium positions sell out quickly. Reserve your ad spot by filling our reservation form below!
Questions?
Feel free to contact us at office@lainepublishing.com.