Careers


International Sales Lead 
 

Do you want to help build the international growth of a Finnish brand?

We are looking for an International Sales Lead to take charge of developing and growing our international B2B sales.

In this role, you will get to work with a strong and internationally renowned brand. Laine's products are already sold in around 90 countries. Growth is being built systematically, one market at a time, starting with the United States and the United Kingdom. You will focus on developing existing reseller and customer relationships, growing the business of current partners, and finding new B2B customers in selected markets. Later, you will also take part in building new distribution partnerships in line with the company's growth plan.

This is an independent role, where success is based on initiative, long-term relationship development, and active sales work. You will work in close collaboration with the CEO and the rest of the organization, but you will be responsible for your own area of responsibility independently. Our office is situated in Tampere, but we work in hybrid mode.

In your role, you will:

  • grow international B2B sales in existing markets
  • take responsibility for the growth of selected markets in phases
  • develop existing reseller and customer relationships
  • acquire new resellers and other B2B customers in selected markets
  • build long-term customer relationships and identify new sales opportunities
  • monitor markets and identify new business opportunities
  • take part in building new distribution partnerships in line with the company's growth plan
  • participate in various trade fairs and customer meetings

We hope you have:

  • experience in international B2B sales
  • a track record of long-term customer relationship development and sales growth
  • strong communication and negotiation skills
  • an independent, goal-oriented, and self-directed working style
  • excellent spoken and written English and Finnish skills

Experience in book publishing, creative industry business, and/or international reseller business is considered a major advantage.

Why Laine Publishing?

We offer you the opportunity to directly influence our company's international growth. You will be given responsibility for an important business area and the chance to build it over the long term.

If you enjoy international sales work, developing customer relationships, and finding new opportunities, we want to hear from you.

We have a strong community and an ambitious vision for the future. If you want to be part of building something unique and grow together with us, this position could be for you.

Apply now by email at rekrytointi@lainepublishing.com and join us in shaping the future! Please send us your application letter, CV and your salary request. The application period runs until 9 August 2026. We will process applications during the application period, and the position will be filled once a suitable person is found.

For more information about the role, contact Kirsi Kankaanpää, HR Senior Consultant, phone 040 5071 170 on Mon 27 July at 9–10 and Tue 28 July at 13–14, as well as Mari Helenius, Chief Operating Officer, 050 5644 266 on Mon 3 Aug at 13–14 and Tue 4 Aug at 12–13.

Laine Publishing Oy is a knitting and craft book publisher founded in 2016, which has grown into one of the most well-known and beloved companies in the field worldwide. Our publications are sold by around 1,000 resellers all over the world, from America to Australia. We are currently a tight-knit team of just over ten people, where everyone's contribution matters. We believe in openness, creativity, shared growth, and the idea that everyone has the opportunity to influence their own career and the company's success.